Ahmed Elassi's profile

You Are A Piece Of Art

You Are A Piece Of Art​​​​​​​
"Beauty is no quality in things themselves: It exists merely in the mind which contemplates them; and each mind perceives a different beauty".

الجمال لا يَكْمُنُ فقط فى حامله، وإنما يُرى الجمال بعين مُستقبله بقدر ما يحمل من الجمال فى نفسه وكُلُّ نَفْسٍ ترى الجمال بمنظور مُختلف.
 أنتِ جميلة ليس بقدر الأعين التى تُصَدِق على ذلك، وإنما جميلة لنفسك، وأمام نفسك، وفى قرار نفسك؛ كونى فخورة بأنكِ أنثى.
This is an awareness campaign targeting all women.
This is a campaign about empowering women against their insecurities of what they think "imperfections" in their body, telling them that it's normal to have that, a majority of the world females have the same thing, and there's no need to worry about it, she's still a piece of art, no matter what. The so-called "imperfections" we're mentioning in our copies are: - Acne. - Stretch Marks. - Giving-Birth Marks. - Overweight. - Cellulite. - Strawberry Skin.
Copywriter: Yasmeen Ashraf
Copywriter: Menna Ayman
Art Director: Ahmed Elassi
You Are A Piece Of Art
Published:

You Are A Piece Of Art

This is an awareness campaign targeting all women. This is a campaign about empowering women against their insecurities of what they think "imper Read More

Published: